Bringing Innovations to Fruition
How We Work
Core Competencies
Marketing Communications Technologies
Strategic Digital Communications
Health Sciences
Elisha Heart

Volume 2, No. 2. April 9, 2014. Comments

Making Progress on All Fronts!

ThunderHouse has had a remarkable First Quarter. Lots of energy has been generated by our revitalized relationship with Medill/Northwestern University. Setting priorities going into the Second Quarter is essential: 1) ElishaHeart, 2) Advanced Television Production, 3) ThunderHouse@Medill & 4) NextGen MarCom. We continue making out-of-pocket investments to feed the progress of these priority projects; however, seeking outside funding is of growing importance.

Targeting Medtronic as a Strategic Partner

ThunderHouse has hired Minneapolis-based Harlan Jacobs to guide us to the right R&D decision-makers at Medtronic. Harlan has already had an intro meeting with the top R&D Director, and we are anticipating a May presentation to Medtronic. Dr. Art Palmer has several ideas on how Medtronic can get ElishaHeart on a much "faster track" than the 5+ years of human trials normally required for FDA approval of an LVAD. A fallback to seed the project at Northwestern is problematic because of University "politics," but not impossible.

Advanced Television Production: "A" Team On Board!

On March 21, our "A" Team (Cris Dolan-Content, Les Crystal-Production, Ira Carlin-Distribution and Art Tauder-Funding) started work on " Tech Beat," the agreed-upon first project for Advanced Television Productions (ATP). On March 28, David Sibbet, Founder of The Grove Consultancy in The Presidio, SF agreed to join the ATP team. A descriptive brief has been prepared, and we have an April 15th to present the Advanced TV concept to Dean Hamm of Medill in an effort to secure Medill as a "home" for ATP.

ThunderHouse@Medill Launched on January 23rd

Dean Brad Hamm of Medill approved the start-up plan and provided the initial funding to launch the program. ThunderHouse matched this funding and the first student team has signed on. Remarkably, we've got two pilot projects a month ahead of schedule.

Pilot #1 from Medill: The NeuroMarketing Consortium, applying neuroscience to marketing problems. ThunderHouse@Medill will assist in positioning the consortium and developing communications for its launch and funding drive.

Pilot #2 from INVO, a joint effort of McCormick Engineering & Feinberg Medical to develop a highly innovative biodegradable, liquid cast vascular stent. ThunderHouse@Medill will develop communications materials to secure the next round of R&D funding.

NextGenMarCom Projects Continue to Show Promise

Shopper Marketing has come of age! That's our theme and with support/funding from CBX (Branding & Store Environments), we continue our Business Intelligence efforts. Strategic Digital Marketing (SDI) is the specific business concept, and we are working to form a consortium to pilot test this concept in Q4 2014. Our immediate goal is secure cooperation & funding from major tech players, e.g. IBM, Cisco and Qualcomm.

Given the full plate of projects, other NextGen MarCom concepts are on a slower track even though they show promise for commercialization. We are probing for a pathway to develop The MarCom Spectrum as a revenue generating software application. We have discussions underway for funding a build out of The Spectrum for Healthcare MarCom.

comments powered by Disqus

Newsletter Sign Up

Add your email address to the Thunderhouse list: