Core Competencies
Communications is the central core competence of ThunderHouse
An innovation cannot move forward unless the innovator effectively communicates its value to the many constituent audiences in the pathway to fruition. Narrations drive the value of the innovation. As with Franklin's ThunderHouse, the more impactful the communication, the easier to overcome the barriers to success. No skill set is more critical. The recognition of the primacy of Communications differentiates ThunderHouse from competing resources.
ThunderHouse builds on Communications with four enabling core competencies to skillfully move innovations from concept to reality to fruition.
Teamwork
Individuals or partnerships often create the innovation; however, in today's business environment, innovations rarely come to fruition without network connections and a team effort. Often the more significant the innovation, the more complex and demanding is the need for both teamwork and networking.
Market Expertise
Is the innovator's new product or service truly an innovation? Market Expertise is needed to answer this basic question. ThunderHouse seeks out Subject Matter Experts who know the product and connect with the industry, the customer and the marketplace. Their knowledge, combined with that of the innovator, guides all ThunderHouse activities.
Design
Design literally says: "look at me... I'm new...I'm different...I'm better!" Functional design often provides the primary point of difference. Aesthetic design, the visible face of innovation, engages the senses, influences behavior and secures the support of the constituencies that can make innovations successful.
Technology
Most innovations today, both goods and services, are based on new technologies. ThunderHouse appreciates the importance of technology to innovations and to the work processes necessary to bring them to fruition. And, when technology questions arise, ThunderHouse knows to ask the right questions of the right people.
